American rapper Kanye West also known as 'Ye' has received significant backlash from recent antisemitic comments on social media. His posts have since been removed.
Earlier this month the 45-year-old rapper tweeted: "going death con 3 ON JEWISH PEOPLE", in response to the tweet he stated it wasn't antisemitic "because black people are actually Jew also".
Since the tweets surfaced brands have begun distancing themselves from the rapper. Adidas announced the production of Yeezy's would stop along with Gap Inc., which will also be removing all Yeezy Gap products from in-store sales. Adidas responded to the controversy by saying: "After a thorough review, the company has decided to terminate the partnership with Ye immediately..."
Since the termination of Adidas' involvement with the rapper, he has dropped off of the Forbes Billionaire's list as it accounted for $1.5 billion of his entire net worth.
The well-known brand Balenciaga has also removed itself from involvement with Ye, the company posted a statement saying: "Balenciaga has no longer any relationship nor any plans for future projects related to this artist." The brand has further removed any photos of West from its website.
Talent agencies such as the CAA and UTA have made clear their relationship with the rapper has come to an end.
The rapper's comments have not just influenced his attachment to brands, but it has also sparked support from US antisemitic hate groups who displayed banners over the LA flyover reading: "Kanye is right about the Jews".
The tweets have also gained attention from celebrities such as actress Florence Pugh who shared the antisemitic banner on Instagram captioning the photo; "Absolutely appalling".
In response to West's recent Twitter rant actress and comedian, Sarah Silverman tweeted: "Kanye threatened the Jews yesterday on Twitter and it's not even trending. Why do mostly only Jews speak up against Jewish hate? The silence is Although Silverman does not practice Judaism she does consider herself ethnically and culturally Jewish.